Getting
yourself familiar with the terms
Sometime we
find ourselves with a lot of terms we don’t understand. This can be abbreviated
words or just a word which is not comprehensive enough for you to understand.
In the law and ethics of public relations we come across these terms. In this
particular blog post we will take a few terms and explain them in term of the
statement of professional values. This is merely to explain them in a bit more
detail and you can familiarize yourself with the terms and their explanation.
This
statement presents the core values and more broadly, of the public relations
profession. These values provide the foundation for the Member Code of Ethics
and set the industry standard for the professional practice of public
relations. These values are the fundamental beliefs that guide our behaviors and
decision-making process.
ADVOCACY
To serve
the public interest by acting as responsible advocates for those that is represented.
It provides a voice in the marketplace of ideas, facts, and viewpoints to aid
informed public debate.
HONESTY
To adhere
to the highest standards of accuracy and truth in advancing the interests of
those represented and in communicating with the public.
EXPERTISE
To acquire
and responsibly use specialized knowledge and experience. It advances the
profession through continued professional development, research, and education.
It builds mutual understanding, credibility, and relationships among a wide
array of institutions and audiences.
INDEPENDENCE
Provides
objective counsel to those represented. Being accountable for actions taken.
LOYALTY
To be
faithful to those that are represented. While honoring our obligation to serve
the public interest.
FAIRNESS
Dealing
fairly with clients, employers, competitors, peers, vendors, the media, and the
general public. To respect all opinions and support the right of free
expression.
These are just a few mentioned but from them i would love to know which one you still need clarification on. And what are your views about them?
i certainly agree with you comrade, familiarising ourselves with all this terms is undoubtadly of huge importance,fascinating blog indeed
ReplyDeleteIm glad this was of great help to you. Subscribe to my blog for more of these informative topics.
DeleteWow I never knew, very informative.
ReplyDeleteIts always good to always know these kind of things. Im happy that you came across my blog.
Deletevery informative, this is a topic of interest.
ReplyDeleteYou really think its a topic of interest? Feel free to tell your peers about this blog. Im glad you find it informative.
Deleteethics in pr needs to be promoted becausae it already has a tag to it that it is full of spin doctoring but that is not the case
ReplyDeleteIm pleased that you feel like this about the ethics. You had the same principle in mind when you read this blog i would trust.
DeleteEthics is a very complicated thing for me. The way you did this was very informative. Thank you very much!!
ReplyDeleteA blog like this is active for people such as yourself. Ethics doesnt need to be complicated we just need to discuss them to understand them.
DeleteAn interpretation of terms is a very good idea beause it make things easier, especially for juniors in every respective field, and organizations should definately emploty them,.
ReplyDeleteI like the fact that mentioned "juniors" because its them we need to groom to know these sorts of ethics.
DeleteVery informative sir. Your explanations are very clear and straight to the point.
ReplyDeleteIm glad you find them user-friendly. Feel free to subscribe to my blog and tell your friends about it.
DeleteYes indeed, PRP's and other PR pernonnel must always take the laws and ethics of public relations into consideration.
ReplyDeleteThank you so much for sharing your views with me guys. More blogs posts will be up and we can turn this into a fun learning experience. Your comments are highly valued.
ReplyDelete